In 2017, El Pajal partnered with 410. It gets its name from a type of plant that grew in the area in the past before the land started being used to grow coffee. This area produces one of the best coffees in the world. It has won many awards at international coffee fairs. There are several known music groups and musicians from the community. This community is very supportive of each other, and willing to help one another without expecting anything in return.